著者

玄 武岩 渡邉 浩平 金 成玟 鈴木 弘貴 崔 銀姫 北見 幸一

出版者

北海道大学

雑誌

基盤研究(C)

巻号頁・発行日

2011

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本研究は、メディアコンテンツの流通における生産および受容の二つの側面から、東アジアにおける越境的な放送空間の構築について実践的に考察した。生産面においては、2001年に始まった「日韓中テレビ制作者フォーラム」に直接かかわりながら調査を行い、その意義と可能性を考察した。受容面においては、東アジアにおける大衆文化コンテンツの越境を、産業、文化、消費、歴史認識など包括的なアプローチをとおして考察し、その過程における排除と変容、現地化と再創造の文化的意味を明らかにした。

著者

北見 幸一

出版者

北海道大学大学院メディア・コミュニケーション研究院

雑誌

メディア・コミュニケーション研究 (ISSN:18825303)

巻号頁・発行日

vol.56, pp.135-179, 2009-07-31

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This paper discusses Corporate Social Capital and Public Relations. This paper overviewed the Social Capital studies, especially early studies in sociology field, proposed the framework to evaluate Social Capital in a capital. Social Capital has the merit to reduce transaction costs, and should be clearly positioned as a component of capital of corporation. Using the concept of the Corporate Social Capital, to rethink the definition of Public Relations, this paper proposed the following definition of Public Relations: Public Relations are the effective action to create the foundation for effective management by gaining the trust to build up the relationship between the organization and its stakeholders, accumulating the Corporate Social Capital, and reducing transaction costs in society.

著者

北見 幸一

出版者

北海道大学大学院国際広報メディア・観光学院 = Graduate School of International Media, Communication, and Tourism Studies, Hokkaido University

雑誌

国際広報メディア・観光学ジャーナル

巻号頁・発行日

vol.12, pp.101-112, 2011-03-22

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This paper aims to discuss the optimal nature of corporate websites for B2B (Business to Business) marketing. One of the purposes of this study is to suggest further opportunities for research from an internet survey of people working in B2B companies. This study shows that B2B corporate websites are to be valued not only at the awareness stage, but also at the exploration stage. Moreover, it is necessary for B2B corporate websites to have not only detailed information on products and services, but also information on management strategies (information on corporate strategy, IR, CSR etc.). It is suggests that a balance is needed between both types of information in B2B corporate websites.

著者

北見 幸一

出版者

北海道大学大学院国際広報メディア・観光学院

雑誌

国際広報メディア・観光学ジャーナル

巻号頁・発行日

vol.6, pp.3-22, 2008-03-21

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There is an increased recognition of importance of corporate reputation and corporate social responsibility. The purpose of this paper is to consider the relationship between corporate reputation and CSR. In this study, the high reputation companies and the low reputation companies were picked up. According to this research, the high reputation companies sent more information about CSR to stake holders, and CSR communication was more positively done than the low reputation companies.

著者

北見 幸一

出版者

北海道大学大学院メディア・コミュニケーション研究院 = Research Faculty of Media and Communication, Hokkaido University

雑誌

メディア・コミュニケーション研究 (ISSN:18825303)

巻号頁・発行日

vol.61, pp.5-33, 2011-11-25

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This paper aims to discuss the brand loyalty in a brand crisis by the content analysis of the buzz on an internet blog. In the prior research on a brand loyalty, only the positive side which promotes the competitive advantage of a company and growth as a merit of a loyalty has been emphasized. However, we seldom argued about the merit of the loyalty in the business reconstruction phase in negative environment, such as a brand crisis. The purpose of this research is to analyze the internet blog contents on the brand crisis of the Japanese small and medium-sized food companies ("Ishiya-seika", "Akafuku", "Bishonen-shuzo") which happened in the past, and to check a high loyalty customer's existence. Like "A friend in need is a friend indeed", the consumers who disseminate positive information also in the time of a brand crisis are the high loyalty customer. The following became clear by research. When a company caused a brand crisis, about ten percent of blog reports were published with the positive comment. Moreover, in the company which achieved recovery, it became clear that not less than 10% of positive comments are comments about the loyalty to goods. This research suggested that a high loyalty customer might support the company in a brand crisis.