著者

出水 力 デミズ ツトム Tsutomu DEMIZU

雑誌

大阪産業大学経営論集

巻号頁・発行日

vol.8, no.2, pp.143-167, 2007-02-28

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The production activity of Honda in China started from the motorcycle. It became joint venture through the technical tie-up with China's state owned enterprises. Honda supported the part supplier's promotion. On that process the copied parts spread on market using the Honda's design drawing. This caused the problem that the copy motorcycle circulated in China. The copy motorcycle explosively extended sales on market because price of the copy motorcycle was less than the half price of Japanese motorcycle made by joint venture. To cope with this problem Honda decided to start new joint venture with major copy motorcycle manufacturer in China.