著者

出水 力 デミズ ツトム Tsutomu DEMIZU

雑誌

大阪産業大学経営論集

巻号頁・発行日

vol.14, no.1, pp.91-103, 2012-10

著者

出水 力 デミズ ツトム Tsutomu DEMIZU

雑誌

大阪産業大学経営論集

巻号頁・発行日

vol.12, no.1, pp.1-31, 2010-10

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Few people knows the fact that the first home-manufactured motorcycle with gasoline engine was produced by Narazo Shimazu in 1909. On the first part of this paper, I explain how N. Shimazu developed his gasoline engine from the technical point of view. The procedure of producing motorcycles, cyclecars, airplanes is discussed, introducing several episodes how he sometimes failed as a pioneer. I discuss N. Shimazu as a pioneer and as an owner of an automobile school and factory of motorcycles. After he became an engineer in a company, he began the study of combustion chamber. The first home-manufactured motorcycle was produced a century ago. Then a lot of small companies began to produce motorcycles. They were too small scale companies to call them industry. On the second part of this paper, motorcycle industry after the world war II is discussed. The innovation of motorcycle technology occurred from 1950's to 1960's. Then the motorcycle industry in Japan became the strongest in the world. I discussed case studies of Honda motor and Ymaha motor in Japan.

著者

出水 力 デミズ ツトム Tsutomu DEMIZU

雑誌

大阪産業大学経営論集

巻号頁・発行日

vol.11, no.3, pp.337-375, 2010-06

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Japanese manufacturers started exporting the motorcycles to American market in the early 1960's and won the market from small motorcycles of Europe in the middle of 1960's. Then Japanese manufacturers developed the large-scale motorcycles and dominated the market in the beginning of the 1970's. Motorcycle production became the strongest industry of which Japan boasted. In this paper the processes of technological development of the large-scale motorcycles produced by Honda and Kawasaki are discussed. Technical domination of Japan at the motorcycle market had been steady for twenty years, but Harley, the USA manufacturer regained lost market in the after 1990's, and has been dominating the large-scale market motorcycle not only in the United States but also in Japan. The success of Harley depends on the lifestyle marketing. They sell motorcycles matched well with lifestyle and culture. However, Japanese manufacturers such as HONDA hold a dominant position in the world for their high-quality mass production system and high technology.

著者

出水 力 デミズ ツトム Tsutomu DEMIZU

雑誌

大阪産業大学経営論集

巻号頁・発行日

vol.8, no.2, pp.143-167, 2007-02-28

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The production activity of Honda in China started from the motorcycle. It became joint venture through the technical tie-up with China's state owned enterprises. Honda supported the part supplier's promotion. On that process the copied parts spread on market using the Honda's design drawing. This caused the problem that the copy motorcycle circulated in China. The copy motorcycle explosively extended sales on market because price of the copy motorcycle was less than the half price of Japanese motorcycle made by joint venture. To cope with this problem Honda decided to start new joint venture with major copy motorcycle manufacturer in China.