著者

宮津 和弘

出版者

桃山学院大学総合研究所

雑誌

桃山学院大学経済経営論集 = ST.ANDREW'S UNIVERSITY ECONOMIC AND BUSINESS REVIEW (ISSN:02869721)

巻号頁・発行日

vol.63, no.3, pp.155-180, 2022-01-20

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Survey on consumer sentiment was conducted to explore impact onchanges in their sets of values during COVID-19 pandemic. This studyrevealed self-support awareness and willingness to disseminate one’sthoughts through SNS increased to evade isolation from society and thatfirms became more considerate of customer needs to further developrelationship. With such consumer sentiment changes and acceptance tomarket, this study suggests three focus areas of corporate marketing ITstrategies to be competitive during and after COVID-19 pandemic.