著者
田中 洋
出版者
城西大学
雑誌
城西大学経済経営紀要 (ISSN:03866947)
巻号頁・発行日
vol.16, no.1, pp.29-40, 1998-03-28

This article aims to reexamine the "consumer needs" concept, one of the most common terms in marketing literature. It is often argued that new products can succeed if they meet current "consumer needs" ; however, consumer needs can usually be defined only after the products are found to be successful in the market. Case studies of recent successful new products are collected and analyzed so as to understand how "consumer needs" were detected and developed. Two types of new product developmental methodologies were found ; "Change gap adaptation" and "Combination of different consumption". Implications for marketing managers were advanced.
著者
中村 敏昭
出版者
城西大学
雑誌
城西大学経済経営紀要 (ISSN:03866947)
巻号頁・発行日
vol.19, no.1, pp.15-41, 2001-03-24

Needless to say, as the number of a person advanced in years increases in Japan, most of the aged men are attacked with various illnesses and go to hospital or clinic. But the number of aged patients who not undergo medical care but want to have a massage or have acupuncture, osteopathy and moxibustion is on the increase. Besides a massage, acupuncture, osteopathy and moxibustion, there is reduction by judo, which you know is one of these treatments. Then, unlike a doctor and a dentist, an osteopath can not be regarded as one of the medical profession. And a nurse, a health visitor, a midwife, a medical radiographer, a dental assistant, a clinical inspector, an eyesight trainer and other medical assistants can assist a doctor or a dentist, but an osteopath can not do so. In a broad sense, what an osteopath treats may be called medical. It may be said that the details of reduction by osteopathy are to treat the person who suffers a fracture or a dislocation or gets a bruise or sprains. But an osteopath must not perform a surgical operation, give medicine and prescribe medicine. In particular, in treating the person who suffer a fracture or a dislocation, he must obtain a doctor's consent. The grater part of the details of osteopathy are extremely provided by administrative ruling or order etc. However, because administrative ruling or order is not clear, the problem has arisen that an osteopath and a plastic surgeon quarrel over their sphere of interest. Therefore, from both medical law and civil law, I made up my mind to study this matter, in which anyone except some scholars has not made a scientific researches recently. In future, I hope that I will publish the results of research in the above matter.