- 著者
-
渡部 誠
Makoto Watanabe
- 出版者
- 桜の聖母短期大学
- 雑誌
- 桜の聖母短期大学紀要 = BULLETIN OF SAKURA NO SEIBO JUNIOR COLLEGE
- 巻号頁・発行日
- no.43, pp.165-170, 2019-03-31
The attitudes towards adzuki beans and adzuki bean-based food was analyzed through an online survey targeted at Japanese consumers. 300 samples were collected, and the results were compared with the images of other beans.Compared to soy beans, almonds or walnuts, the healthful image of adzuki beans was not well recognized. In regards to nutritional function, the adzuki bean was underestimated despite its useful nutritional content such as polyphenol, dietary fibers and proteins. The results seem to be affected by the “sweet snack” image of adzuki bean paste, the most popular adzuki bean-based food in Japan.In conclusion, this survey suggests that an innovative adzuki bean-based food, a non-sweet snack for example, may be required in order to raise the healthful image of adzuki beans. Further, the key consumers of such a food could be middle-aged women, who tend to have a stronger interest in healthful food.