著者

小林 惟司

出版者

日本マネジメント学会

雑誌

経営教育研究

巻号頁・発行日

vol.3, pp.53-72, 2000-03-30

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In this paper, I attempt to analyzes "Business ideology" as a decisive element in management and entrepreneurship. Then, I go on to examine comparatively the role it played in Tokugawa era and Meiji, Taisho, and Showa era in Japan. We observe that the spirit or ethics in the business values of Tokugawa era and the business ideology of merchant's household is similar to what we find in entrepreneur in Meiji, Taisho, and Showa era. They all emphasize the virtues of diligence, frugality, honesty, patience, and confidence in profit-making. If we compare the business ideology of Bill Gates with that of Soichiro Honda, clear similarities as well as differences will be found. Diligence, frugality and profit-making are the same values for these two persons. Then, I go on to touch upon the business ideology of the new entrepreneurs in the 21 st century.

著者

櫻澤 仁

出版者

日本マネジメント学会

雑誌

経営教育研究

巻号頁・発行日

vol.18, no.1, pp.27-35, 2015-01-31

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This paper reveals that first, new venture firms are not necessarily within high tech industries; they also exist in traditional, mature industries and enable the creation of unique niche markets. Next, this paper focuses on member companies of the Tokyo NBC who are expanding their businesses in niche markets and reveals that they are using the fieldwork method and within this economic organization, they are accelerating their own management innovation while mutually influencing each other as well as having a positive influence on developing the next generation of entrepreneurs.