著者
清澤 雄
出版者
Japan Society of Kansei Engineering
雑誌
日本感性工学会論文誌 (ISSN:18845258)
巻号頁・発行日
vol.13, no.1, pp.107-116, 2014 (Released:2014-02-18)
参考文献数
13
被引用文献数
3 3

Recently, the word “kawaii” is getting familiar to many people. They have greater opportunities to use “kawaii” in their conversations, and so, the meaning contained in “kawaii” have become diverse with confusion. In despite of this situation, it seems like there are a lot of cases that pink is the typical color representative of “kawaii” on product planning. In this study, it is intended to classify the test subjects and clarify the taste characteristic of each cluster from the aspect of “kawaii”. We conducted the survey to 360 women in their students to 30's by using the panel of 48 colors. As a result, six clusters of “kawaii” color were obtained. We found out that there are variations of “kawaii”, and the point where people feel “kawaii”, including colors, images and values differs from one type to another.

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[カワイイ][日本][色彩]

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@501rf4 超ざっくり読んでみました!性差からの色の好ましさは確かに… (あ。仮説で実験で示された近い色のファンデーションを色スポイトできれば影色含め着彩の取っ掛かりになるかも…?) 私は日本感性工学会ウロウロするのが好きですね…。こういうのとか好きです(今見つけた) https://t.co/3Jl0j9AQQ9

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