著者
清澤 達夫
出版者
聖学院大学
雑誌
聖学院大学論叢 (ISSN:09152539)
巻号頁・発行日
vol.16, no.2, pp.179-188, 2004

This case is written as a college student's teaching materials about the business management of Mary's Chocolate Company. Mary's Chocolate recognizes an information technology early, though it is a medium enterprise. Product planning is connected for this information technology the selling plan from the first. That brought about management innovation and has produced the high profit of 10% of ordinary profits. This unique point of this company is in the management, which composes and verifies the hypothesis from data. That is all employees give the significance.

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