著者

清澤 達夫

出版者

聖学院大学

雑誌

聖学院大学論叢 (ISSN:09152539)

巻号頁・発行日

vol.16, no.2, pp.179-188, 2004

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This case is written as a college student's teaching materials about the business management of Mary's Chocolate Company. Mary's Chocolate recognizes an information technology early, though it is a medium enterprise. Product planning is connected for this information technology the selling plan from the first. That brought about management innovation and has produced the high profit of 10% of ordinary profits. This unique point of this company is in the management, which composes and verifies the hypothesis from data. That is all employees give the significance.