著者
清澤 達夫
雑誌
聖学院大学論叢 = The Journal of Seigakuin University (ISSN:09152539)
巻号頁・発行日
vol.第16巻, no.第2号, pp.179-188, 2004-03

This case is written as a college student’s teaching materials about the business management of Mary’s Chocolate Company. Mary’s Chocolate recognizes an information technology early, though it is a medium enterprise. Product planning is connected for this information technology the selling plan from the first. That brought about management innovation and has produced the high profit of 10% of ordinary profits. This unique point of this company is in the management, which composes and verifies the hypothesis from data. That is all employees give the significance.
著者
清澤 達夫
出版者
聖学院大学
雑誌
聖学院大学論叢 (ISSN:09152539)
巻号頁・発行日
vol.16, no.2, pp.179-188, 2004

This case is written as a college student's teaching materials about the business management of Mary's Chocolate Company. Mary's Chocolate recognizes an information technology early, though it is a medium enterprise. Product planning is connected for this information technology the selling plan from the first. That brought about management innovation and has produced the high profit of 10% of ordinary profits. This unique point of this company is in the management, which composes and verifies the hypothesis from data. That is all employees give the significance.