Traditionally, discrepancies between positive ideal-self and real-self have been associated with low self-esteem. The basic idea of general positiveness of real-self is considered an index of self-esteem. But Rosenberg (1965) emphasized two different meanings, that is, 'good enough' and 'very good' being involved in self-esteem. His self-esteem scale favored the former. In the present study, it was hypothesized that not a general positiveness, but a personalized positiveness together with a non-negativeness were correlated with self-esteem (Rosenberg). Personalized standard were defined as high rating scores of positive and negative ideal selves. The results of the present study supported the hypothesis, especially in a negative ideal-self. It was suggested that self-esteem was more a function of distance how far I am from the person who I won't to be.