- マス・コミュニケーション研究 (ISSN:13411306)
- no.61, pp.107-120, 2002-07-31
In this paper, I investigate how the Japanese weekly Asahi Geino generated sei-fuzoku (popular attitudes toward sexual behavior). I conducted interviews with Asahi Geino editors, then analyzed the data I obtained with the KT2 software system. From the results, I conclude that sei-fuzoku exist in a fantastic binomial context (G. Rodari) made up of two heterogeneous elements: one a sexual element that loses its inherent meaning in people's memories, the other a non-sexual element that is stable in meaning. New combinations of these elements are produced by, and themselves produce, new sei-fuzoku.