This study aims to clarify the mechanism of the appeal in shopping streets by the distinctive characteristics of the boundary design of the shop and the street, for example, the facade of the shop, signboards, overflow, the type of shop, setback distance, frontage width, pedestrian's line of flow, and the traffic form of the street. We performed physical space characteristic analysis and psychological evaluation analysis by the Semantic Differential method in Nishijin Area. The results are as follows: l.The facade is closely related to overflow, the type of shop, the flowline, the traffic form. 2.The space composition of the street is characterized by the facades. 3.In evaluation of the street, psychological evaluation of "prosperity" and "tastes" is not in complete agreement. 4.Various psychological evaluations are affected in the street by many shops with Open-facade.