著者

駒谷 真美

出版者

昭和女子大学

雑誌

學苑 (ISSN:13480103)

巻号頁・発行日

no.833, pp.A49-A67, 2010-03-01

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Since 2007, the University of Tokyo and the TV Asahi Corporation have been promoting a three-year practical media literacy project called the "Roppon Project." As part of "Roppon Project," the "Roppon Summer Holidays" was designed in order to focus on parent-child participation. This paper analyzes the effect of this intervention study. The results of "Roppon Summer Holidays" were evaluated using pre- and post- question- naires with 32 elementary school children, 3 junior high school students and the 28 parents who had joined the TV station tour or the TV-puzzle workshop. Both children and parents displayed highly positive attitudes and feelings toward the project, expressing feelings such as: "I really enjoyed the project and finding out what goes on behind the scenes" and "I changed my point of view about TV." They recognized the merits of TV, such as "TV can provide a variety of information immediately" and "Watching TV can encourage lively conversations with my family or friends." The project worked as a meaningful bridge between the participants and TV.