著者

坪井 晋也 森下 涼子

出版者

福島工業高等専門学校

雑誌

研究紀要 (ISSN:09166041)

巻号頁・発行日

no.53, pp.41-47, 2012

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This research paper reports on a study which looked into the factors influencing repeat visitors to Tokyo Disney Land. I principally approached this research from a marketing viewpoint. This paper aims to clarify the similarities and differences between the mindset behind repeat visits of female students versus that of male students. Analysis Of the research results shows that about half of the investigated factors had influenced both male and female students. Of the remaining factors, those which had only influenced one group or the other, the vast majority had influenced just the female students.