著者

天笠 邦一 Kunikazu AMAGASA

出版者

光葉会

雑誌

学苑 (ISSN:13480103)

巻号頁・発行日

no.892, pp.9-21, 2015-02

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Social media, such as Twitter and Instagram, are an increasingly common part of modern life. Especially, Instagram is getting more and more popular as a fashion medium and a fashion learning platform because of its picture processing and sharing functions. This article discusses both the inner and outer effects of social media on the process of learning fashion and on information distribution. The author also conducted an internet survey and analyzes 455 responses. The analysis revealed that 1)Twitter and Instagram are extensions of existing network media such as weblogs, and 2)they possess great potentials in distributing pop culture independent from mass media and high culture.