著者

賀川 勝

出版者

日本情報経営学会

雑誌

日本情報経営学会誌 (ISSN:18822614)

巻号頁・発行日

vol.35, no.4, pp.61-71, 2015

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The fast-growing China, India, I was analyzed for the emerging mobile phone manufacturers. The Samsung Electronics has led the global market, is compared with Apple's strategy, it was clarified challenges and future prospects emerging manufacturers faced.