著者

鍛冶 博之

出版者

徳島文理大学

雑誌

徳島文理大学研究紀要 (ISSN:02869829)

巻号頁・発行日

vol.92, pp.89-102, 2016-09

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Key to advancing the revitalization of the Pachinko (Japanese pinball) industry is not only to develop strategies for improvement inside and outside of the industry, but also to convey those changes to a wide audience, not only to industry officials and hall users, but also to other people who don't have regular contact with pachinko. Particularly with the latter audience, there are promotional campaigns involving a variety of media. In the media, the publication of various pachinko-related books plays the important role in promoting the reality of the industry salutary change in Japanese society. One kind of publication which allow people to easily experience the reality of the pachinko industry are "kiss-and-tell" books (bakurobon)about pachinko. The purpose on writing is to focus on these pachinko kiss-and-tell books in particular and to explore the themes that the kiss-and-tell books illustrate through their content analysis.