著者

石井 国雄 田戸岡 好香

出版者

清泉女学院大学人間学部

雑誌

清泉女学院大学人間学部研究紀要 = Bulletin of the Faculty of Human Studies Seisen Jogakuin College (ISSN:21893632)

巻号頁・発行日

no.15, pp.1-12, 2018-02-28

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Makeup is an important dress for women, and is an important form of self-expression. The present study examined the effects of pink and blue makeup on self-cognition and gender-related choice among female college students. We hypothesized that female participants would perceive themselves more feminine and choose feminine things when they applied pink makeup than when they applied blue makeup. In the experiment, Japanese female college students were applied pink or blue makeup. Then participants completed a gender-related self-rating scale, and then chose which one they wanted feminine things or masculine things. Results showed that among participant in blue condition, frequency to makeup in everyday life predicted the gender related choice: the more frequently they do makeup, the more they chose feminine things. We discussed the role of makeup color on the feeling and gender-related self-cognition for women.