著者

橋本 鉱市

出版者

東京大学大学院教育学研究科

雑誌

東京大学大学院教育学研究科紀要 (ISSN:13421050)

巻号頁・発行日

vol.56, pp.97-107, 2016

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The purpose of this article is the content analysis of university advertisements placed in the exam-study magazine "Keisetsu-Jidai" during the 40 years following World War II. Especially focused on the graphics (non-textual matter), it traces universities' publicity activities and their transformation. Findings were as follows. 1) Buildings pictures have been used as a symbol of reconstruction of universities during postwar Showa era. 2) Chat scenery of students and laboratory pictures has increased since the late 1960s. 3) Portraits placed only one student also increased after the late 1970s. It is assumed that these changes reflect the transformation of the image for university.