著者

口野 直隆 浜口 夏帆 大島 一二

出版者

桃山学院大学総合研究所

雑誌

桃山学院大学経済経営論集 = ST.ANDREW'S UNIVERSITY ECONOMIC AND BUSINESS REVIEW (ISSN:02869721)

巻号頁・発行日

vol.63, no.3, pp.37-63, 2022-01-20

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The market size of the Japanese restaurant industry peaked at 29 trillionyen in 1997 and has been sluggish since then. Even more problematic isthat it is likely to decrease further in the future. According to the Japanesegovernment's announcement, due to the declining birthrate, Japan'spopulation is expected to reach 86.74 million by 2060, a significant decreasefrom the present. In other words, unlike the situation so far, it is predictedthat Japan will experience a serious population decline in the medium tolong term, which will inevitably reduce the market size of the Japanesefood service industry.Under these circumstances, the Japanese food service industry hasreached a time when it should seek new growth opportunities. The growthopportunity is, inevitably, to enter overseas markets where the populationis growing rapidly and income is rising significantly. In particular, the foodservice market in developing and emerging markets in Asia is likely todevelop significantly in the future.In this paper, based on this situation, we analyzed the actual situation ofthe overseas expansion of the Japanese restaurant industry, especiallyfocusing on the expansion into the Taiwanese market.