著者

口野 直隆 浜口 夏帆 大島 一二

出版者

桃山学院大学総合研究所

雑誌

桃山学院大学経済経営論集 = ST.ANDREW'S UNIVERSITY ECONOMIC AND BUSINESS REVIEW (ISSN:02869721)

巻号頁・発行日

vol.63, no.4, pp.35-69, 2022-02-17

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In this paper, we have examined the potential for overseas expansion offood service companies in Japan that are suffering from market contractionand other factors. Specifically, I focused on Saizeriya from a group of majorfood service companies that have been expanding their business relativelysteadily, and studied what specific factors have enabled them to expandtheir business.From the earnings analysis, it was found that Saizeriya has beenexpanding its stores relatively steadily in China, Taiwan, Hong Kong, andSoutheast Asia. The reasons for this are as follows.(1)Store developmentand profitability in Asia and future issues, (2) foodstuff procurementstrategy, and(3)labor management strategy.In the following sections, we will examine how Saizeriya has used thesestrategies to expand in the restaurant markets of China, Taiwan, HongKong, and other countries, and discuss the key points of the overseasstrategies of Japanese restaurant companies.