著者

陳 晋 韓 金江

出版者

産業学会

雑誌

産業学会研究年報 (ISSN:09187162)

巻号頁・発行日

vol.2014, no.29, pp.91-102, 2014

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This paper discusses the causes of rapid growth of Sany Heavy Industry Ltd (SHI), China's largest construction machinery manufacturer, through their various efforts addressing the external market environment, based on a field survey of the head office and related factories of the company.<br>SHI, as a private company, entered the construction machinery market as a concrete machinery manufacturer in 1993. In only 18 years, it had become the largest company in China's construction machinery industry by 2012, keeping the 5th position in the world for construction machinery manufacturers in terms of sales. The company's rapid growth has attracted much attention both domestically and internationally.<br>As regards to the external factors of the rapid growth of SHI, there are four main considerations as follows, (1) rapid expansion of the construction equipment market in China (2) intensifying domestic market competition (3) convenient procurement of parts and supplies (4) indigenous characteristics of users in China.<br>On the other hand, looking at internal factors, the following four characteristics were recognized, (1) R&D strategies to enhance product competitiveness (2) aggressive strategy for human resource development (3) quality control efforts (4) unique efforts in sales and after-sales services.<br>As described above, SHI has successfully achieved rapid growth taking a chance with its business expansion through its active strategy. Facing a more stable growth of the Chinese economy, how to keep increasing its corporate competitiveness is the most important strategic challenge for SHI in the future.