著者

彭 永成

出版者

日本マス・コミュニケーション学会

雑誌

マス・コミュニケーション研究 (ISSN:13411306)

巻号頁・発行日

vol.97, pp.125-142, 2020

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<p>This paper focused on a content analysis of the Zexy magazine to examine</p><p>the ideal marriage image constructed in it. Before the appearance of a</p><p>specialized marriage information magazine, the sources of information were</p><p>limited, so individuals (consumers) had little choice in their own weddings.</p><p>Therefore, it can be said that the concept of a "marriage between two</p><p>families" was still emphasized in weddings. The appearance of specialized</p><p>marriage information magazines in the 1990s prompted a change in</p><p>wedding culture back then.</p><p>Among them, Zexy, which was launched in 1993, has changed from a</p><p>magazine which was aimed to show information about married life, into a</p><p>magazine which focuses on bridal information only about weddings.</p><p> At the same time, it became clear that the ideal marriage concept</p><p>presented in the magazine changed from a "marriage involving entire</p><p>families" in the 1990s to "a marriage between two individuals." In addition,</p><p>it is also revealed the process by which Zexy socially builds a wedding into</p><p>an event in which the bride has the right to make decisions.</p>