著者

大西 康雄 大西 康雄 OHNISHI Yasuo オオニシ ヤスオ Onishi Yasuo

出版者

山梨県立大学

雑誌

山梨国際研究 山梨県立大学国際政策学部紀要 = Yamanashi glocal studies : bulletin of Faculty of Glocal Policy Management and Communications (ISSN:21874336)

巻号頁・発行日

no.9, pp.11-24, 2014

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McLuhan's "Understanding Media" is well known for its difficulty in understanding. Especially his concept of "hot / cool" medium is central symbol of difficulty and ambiguity of the book. In this article, I try to restructure the concept for better understanding and application of McLuhan's thought. I try to decompose the concept to three conceptual dimensions. Its first dimension is the dimension of social context: openness of interpretation. Its second dimension is the dimension of medium format: displacement easiness of medium. Its third dimension is the dimension of synaesthesia. On the third dimension, I propose that we should treat it as completely different dimension from "hot / cool" concept.