著者

土山 真未 正本 博士 コウハクル ワサナ 重松 幹二

出版者

日本感性工学会

雑誌

日本感性工学会論文誌 (ISSN:18845258)

巻号頁・発行日

vol.18, no.4, pp.315-320, 2019 (Released:2019-08-30)

参考文献数

12

被引用文献数

1

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“Kawaii” is a sensibility peculiar in Japan, but widely used in the world nowadays. In this report, the kawaii degree of twelve aroma oils and the concentration dependence were evaluated by sensory evaluation. Mostly, higher kawaii evaluation appeared at lower concentration, but at higher concentration in fruits fragrances. On the other hand, high correlation (R = 0.796) between kawaii and preference was observed. However, their factors were different. For high “kawaii”, the impression terms of “feminine” and “infant” were derived. In high “preference”, “favorable impression” and “friendly” were derived. Incidentally, there was no gender difference for recognition of “kawaii”. By classifying subjects with similar recognition of “kawaii”, groups mixed with male and female were formed.