著者

石橋 賢 上野 千尋

出版者

日本感性工学会

雑誌

日本感性工学会論文誌 (ISSN:18845258)

巻号頁・発行日

vol.19, no.2, pp.163-172, 2020 (Released:2020-04-30)

参考文献数

22

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Mizuhiki is a decorative Japanese cord and used for gift-money envelopes. This study shows our investigation results regarding impressions given by Mizuhiki. The advantages are the clarification for impression structure, the use of an analysis method focusing on two factors, and the development of an interactive visualization tool. First, we got five factors from factor analysis. The factors are gorgeousness, grace, favorability, novelty, and loveliness. We analyzed the relationships between two factors using a robust PCA, thereby we could know some effect factors for increasing or decreasing the impressions belonging to two factors. In addition, we developed a new visualization tool for impressions of Mizuhiki and confirmed the effectiveness via users’ experiments.