著者

金 勝鎮 多田 伶 勝又 壮太郎

出版者

日本行動計量学会

雑誌

行動計量学 (ISSN:03855481)

巻号頁・発行日

vol.47, no.2, pp.99-109, 2020 (Released:2021-04-21)

参考文献数

30

被引用文献数

2

---

This study proposes LDA with evaluation information. The authors focus on online consumer reviews with “helpfulness of review”. The purpose is to find specific topics that affect consumer's decision making from many consumer reviews. The authors exploit an evaluation score in addition to review text which is described in the natural language for simultaneously classifying topic model. The “helpfulness” scores are accessed by readers and are with integers of zero or more. The authors apply the suggested model in reviews for coffeemakers crawled from consumer's review website. The results show that the model distinguishes two topic groups with extremity which indicates that is helpful or not. Also, it shows that the two topic groups also have qualitative differences among firms (brands). The authors discuss the application of the model and findings for both review website managers and firm's marketers.

著者

多田 伶 勝又 壮太郎

出版者

日本行動計量学会

雑誌

行動計量学 (ISSN:03855481)

巻号頁・発行日

vol.47, no.2, pp.111-121, 2020 (Released:2021-04-21)

参考文献数

44

---

In this study, the moderating effect of consumers' information processing on post-purchase evaluations in an environment characterized by information overload was examined. Although it is important to understand how information processing during decision-making affects post-purchase evaluations, which include satisfaction with one's decision and repurchase intention, the influence of information processing on evaluations after purchasing is not well understood. Based on the unconscious thought study, two modes of thinking were compared: conscious thought and unconscious thought. To examine purchasing behavior regarding DVD players and window curtains, we conducted an online survey and performed path analyses. The results indicated that conscious thought had a negative impact on satisfaction with decision when consumers were confused by information overload. Moreover, it was suggested that unconscious thought had a positive impact on repurchase intentions when consumers felt confused by information overload. Finally, some implications and future research issues were addressed.

著者

多田 伶 勝又 壮太郎

出版者

日本消費者行動研究学会

雑誌

消費者行動研究 (ISSN:13469851)

巻号頁・発行日

vol.26, no.1_2, pp.1_2_23-1_2_48, 2020-03-31 (Released:2021-05-01)

参考文献数

50

---

近年、無意識の認知プロセスを探究する手段として、無意識的思考理論が注目を集めている。本研究の目的は無意識的思考研究を消費者行動論に応用するため、2つのレビューを通して、研究の深化と課題を示すことである。定量的手法を用いたレビューでは、無意識的思考研究の領域を概観し、既存研究が2つのテーマに類型化できることを明らかにした。そのなかでも、判断・意思決定が重要な研究テーマであることを確認し、それらの研究がマーケティングや消費者行動の分野において展開されていることを示した。主要論文のレビューでは、既存研究を系統的に分類したうえで、思考モードの情報処理メカニズムに注目した研究と思考モードと判断・意思決定の調整変数に注目した研究を紹介した。最後に、無意識的思考研究の学術的、実務的意義を検討し、今後の研究課題を指摘する。