著者

田北 俊昭 宮川 佑子

出版者

山形大学

雑誌

山形大学紀要 社会科学 (ISSN:05134684)

巻号頁・発行日

vol.40, no.2, pp.21-28, 2010-02

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The purpose of this paper is to develop a media choice model for collecting information of goods. Before we buy some goods, we need information of goods in advance. In the Internet era, it is natural that we should buy goods at the particular real shop after collecting informations on the web site of makers. In some cases, we buy same goods at the Internet shop after checking information of goods at the real shop. The process of shopping can be divided into the two steps in this way. This paper focuses on the first step of this procedure.