著者

小泉 修平

出版者

甲子園大学

雑誌

甲子園大学紀要 (ISSN:18815731)

巻号頁・発行日

vol.34, pp.55-61, 2007-03-31

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研究者の道を歩む予定であった佐治敬三は、実兄の急死により洋酒の寿屋(後のサントリー)の後継者となった。後継者に就任すると学究肌の性格も一変させ、社名を「サントリー」に変更し、苦難の事業であるビール事業を手がけるのである。これは、当初道楽事業と揶揄されたが、実は自らが描いた新しいタイプの財閥を形成するための序章であった。また、同族大企業のトップであった佐治の戦略をみると、同族企業が長期的に繁栄する条件が浮かび上がってきた。それは、一族の経営トップ間の分担方法、健全なる赤字事業の推進姿勢、人々の生活文化への貢献などである。

著者

小泉修平

出版者

日本リスクマネジメント学会

雑誌

危険と管理 (ISSN:09110992)

巻号頁・発行日

no.49, pp.110-127, 2018 (Released:2019-12-23)

著者

小泉 修平

出版者

大阪産業大学

雑誌

大阪産業大学経営論集 (ISSN:13451456)

巻号頁・発行日

vol.16, no.2, pp.91-116, 2015-06

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Daniel Kahneman established a new discipline called behavioral economics and was awarded the Nobel Prize in economics in 2002. It was "Prospect theory" and "Heuristics" that he proposed with Amos Tversky, a coworker, and they attempted a proof using the "only one question method", a psychological experimental technique. This report analyzes the results of the confirmatory study that I carried out for students of the Osaka Sangyo University business administration department on May 27, 2014 (158 subjects), June 3(121 subjects), and September 30(168 subjects), using the same experimental technique as Kahneman and others. There were 26 questions, 11genres, and a total of 447 students. Regarding this confirmatory study of Prospect theory, which applies also to the field of Finance, the results conformed to the theory for the most part, but they were not as remarkable as those of Kahneman's experiment, probably because students' senses of values regarding money were not uniform. On the other hand, regarding Heuristics theory, which applies also to the field of marketing, as for me, there was concern that a difference in economic knowledge, such as Bayesian estimate and statistical cause and effect rates, might appear, but those were ground less fears. At the point of intuition, results showed that differences in knowledge and academic ability were irrelevant. Furthermore, regarding the issue of concern over influence from difference in ethnic culture I compared Chinese foreign students with Japanese students, and the results were as follows: regarding the basic problems. both Japanese and Chinese students showed roughly the same tendency as European and American students, but regarding the correction problems, improvement in correct answer rate for the Chinese foreign students was more remarkable than the rise in correct answer rate of European and American students.Daniel Kahneman established a new discipline called behavioral economics and was awarded the Nobel Prize in economics in 2002. It was "Prospect theory" and "Heuristics" that he proposed with Amos Tversky, a coworker, and they attempted a proof using the "only one question method", a psychological experimental technique. This report analyzes the results of the confirmatory study that I carried out for students of the Osaka Sangyo University business administration department on May 27, 2014 (158 subjects), June 3(121 subjects), and September 30(168 subjects), using the same experimental technique as Kahneman and others. There were 26 questions, 11genres, and a total of 447 students. Regarding this confirmatory study of Prospect theory, which applies also to the field of Finance, the results conformed to the theory for the most part, but they were not as remarkable as those of Kahneman's experiment, probably because students' senses of values regarding money were not uniform. On the other hand, regarding Heuristics theory, which applies also to the field of marketing, as for me, there was concern that a difference in economic knowledge, such as Bayesian estimate and statistical cause and effect rates, might appear, but those were ground less fears. At the point of intuition, results showed that differences in knowledge and academic ability were irrelevant. Furthermore, regarding the issue of concern over influence from difference in ethnic culture I compared Chinese foreign students with Japanese students, and the results were as follows: regarding the basic problems. both Japanese and Chinese students showed roughly the same tendency as European and American students, but regarding the correction problems, improvement in correct answer rate for the Chinese foreign students was more remarkable than the rise in correct answer rate of European and American students.