著者

広瀬 幸雄

出版者

日本社会心理学会

雑誌

社会心理学研究 (ISSN:09161503)

巻号頁・発行日

vol.10, no.1, pp.44-55, 1994

被引用文献数

28

---

The purpose of this article is to propose a tentative model of environment-conscious behavior, to review relevant researches on energy and water conservation, recycling, and detergents-using behavior on the basis of our model, and to clarify determinants of these behaviors. The decision making of environment-consicious behavior is hypothesized to consist of two phases. The first phase is to decide on a general goal intention of a pro-environmental lifestyle. The second is to decide on a specific behavior intention of environment-conscious behavior consistent with the general goal intention previously determined. The main conclusions of this review are as follows. The facilitating factors of the goal intention were the three main beliefs about the environmental problems; the perceived seriousness of environmental problems, the ascription of responsibility for environmental problems, and the belief in the effectiveness of an proenvironmental lifestyle. The main inhibiting or facilitating factors of the behavior intention were the three evaluations of this behavior; the feasibility evaluation, the costbenefit evaluation, and its social norm evaluation.

著者

広瀬 幸雄 HIROSE Yukio

出版者

名古屋大学文学部

雑誌

名古屋大学文学部研究論集

巻号頁・発行日

vol.35, pp.61-76, 1989-03-31 (Released:2007-12-12)

著者

広瀬 幸雄

出版者

日本社会心理学会

雑誌

社会心理学研究 (ISSN:09161503)

巻号頁・発行日

vol.1, no.1, pp.45-53, 1985

被引用文献数

1

---

This study proposes a tentative model of consumer's decision making in the hoarding panic and presents some evidence that in the present system of goods distribution the hoarding panic is triggered easily by less than 10% of total consumers. The toilet paper hoarding panic in 1973 in Kansai is divided into four sequential stages; precursor, outbreak, expansion, and termination of panic. Four categories of consumers, based on different decision making processes are hypothesized, corresponding with each stage. The early hoarding consumer begins to lay in a large stock from a self-reward maximization motive, anticipating the high rise in price of toilet paper by low credible rumor. The middle hoarding consumer acts by indirect support of the rumor from newspaper accounts. The late hoarding consumer rushes into hoarding from a defensive motive, strongly afraid of life without toilet paper. The no-hoarding consumer with enough stock is also dragged into the tragedy of commons, thus suffering from high price caused by panic.