著者

森崎 玲大 小島 仁志 金澤 朋子 村田 浩一 小谷 幸司

出版者

公益社団法人 日本造園学会

雑誌

ランドスケープ研究 (ISSN:13408984)

巻号頁・発行日

vol.83, no.5, pp.597-602, 2020-03-30 (Released:2020-06-09)

参考文献数

17

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This study targeted six exhibition zones with different characteristics at the Yokohama Zoo “Zoorasia ,” which grasped visitor satisfaction at each exhibition zone, clarified the relationship between visitor satisfaction and the purpose and attributes of visitors, identified the management and operation issues at each exhibition zone from a visitor satisfa ction perspective, and examined the factors that led to its occurrence. Ultimately, the aim of this study was to discuss a response policy in relati on to the management and operation policy of Zoorasia. The main results of this study are as follows:(1) Visitor attributes are classified into three types. (2) The degree of visitor satisfaction varies by exhibition zone and visitor type. (3) The factors affecting overall visitor satisfaction vary by exhibition zone and visitor type. (4) The management and operation issues (important improving items) vary by exhibition zone. With the above results, the response policy was discussed by relating issues in the management and operation of each exhibition zone with the current management and operation policy.

著者

森崎 玲大 小島 仁志 金澤 朋子 村田 浩一 小谷 幸司

出版者

公益社団法人 日本造園学会

雑誌

ランドスケープ研究 (ISSN:13408984)

巻号頁・発行日

vol.83, no.5, pp.597-602, 2020

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<p>This study targeted six exhibition zones with different characteristics at the Yokohama Zoo "Zoorasia ," which grasped visitor satisfaction at each exhibition zone, clarified the relationship between visitor satisfaction and the purpose and attributes of visitors, identified the management and operation issues at each exhibition zone from a visitor satisfa ction perspective, and examined the factors that led to its occurrence. Ultimately, the aim of this study was to discuss a response policy in relati on to the management and operation policy of Zoorasia. The main results of this study are as follows:(1) Visitor attributes are classified into three types. (2) The degree of visitor satisfaction varies by exhibition zone and visitor type. (3) The factors affecting overall visitor satisfaction vary by exhibition zone and visitor type. (4) The management and operation issues (important improving items) vary by exhibition zone. With the above results, the response policy was discussed by relating issues in the management and operation of each exhibition zone with the current management and operation policy.</p>

著者

小谷 幸司 森崎 玲大 金澤 朋子 小島 仁志 島田 正文

出版者

公益社団法人 日本造園学会

雑誌

ランドスケープ研究 (ISSN:13408984)

巻号頁・発行日

vol.80, no.5, pp.479-482, 2017

被引用文献数

1

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<p>We aimed to examine the management method regarding the facilities of Yokohama Zoo based on visitor satisfaction. We employed a questionnaire survey to examine visitor satisfaction in the "African Savannah" area of Yokohama Zoo; the satisfaction trends for weekdays and holidays were analyzed separately. Results show that the majority of visitors comprised middle- to old-aged women on weekdays and families on holidays. Further, visitor satisfaction was generally high, especially in terms of "cleanliness." We also found that visitor satisfaction on weekdays was primarily affected by "variety of animals" and "direction of space," besides some factors excluded from the survey for holidays, such as the "learning effect," "ease of walking on walkways," and "maintenance of landscape plants." The factors affecting visitor satisfaction on holidays also included "va riety of animals" and "direction of space," in addition to some factors excluded from the survey for weekends - "feeling of cleanliness," "descriptions on explanatory signboards," and "maintenance of rest facilities." Based on the above results, we reviewed the management method of the zoo to improve visitor satisfaction and, by extension, to increase the number of visitors.</p>