著者

片方 恵子

出版者

安全工学会

雑誌

安全工学 (ISSN:05704480)

巻号頁・発行日

vol.58, no.6, pp.433-438, 2019-12-15 (Released:2019-12-15)

参考文献数

13

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クライシス・コミュニケーションとは,危機的事態覚知後にダメージを最小化するために行う言語・非言語を用いるレスポンスのことであり,リスク・コミュニケーション活動の一つに位置付けられる.クライシス・コミュニケーション戦略の一般的理論はすでに存在するものの,国民文化の相違によって,受け手となるステークホルダーによる評価は一様ではない.本稿は,日本,米国,中国について,各国の国民文化,社会システムの特徴および危機事例を挙げ,受け手の評価を概括し,各国に適切なクライシス・コミュニケーション戦略を論ずることを目的とする.その結果,トップによる謝罪,実直であることが評価される傾向の日本,対立を恐れずに明瞭な主張が評価される傾向の米国,調和を図ることが評価される傾向の中国といった,異文化的価値観を理解した上でのコミュニケーションが欠かせないことが検討できた.

著者

片方 恵子

出版者

特定非営利活動法人 組織学会

雑誌

組織学会大会論文集

巻号頁・発行日

vol.6, no.2, pp.20-25, 2017

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<p>In Japan, a Chief Executive Officer (CEO) frequently announces his/her voluntary resignation or accepts punitive consequences when a company faces a crisis whether or not he/she is directly involved in the negative event. This study regards CEO resignation and other punitive actions as a form of crisis communication, and it aims to identify the factors that impact the need for this type of communication. Even though CEO resignation is a common type of crisis-related communication in Japan, few studies have focused on it, while some practitioners have claimed that this response is a unique Japanese style of apology. This study examined 88 crises that occurred in Japan over the past 10 years. It provides an explanation for the three most common ways a CEO in Japan could respond to a crisis—resigning, accepting punitive consequences, or not being subjected to any punitive consequences—by addressing locus and controllability, the success of minimizing the damage of the original crisis, and the scale of the damage. The study's results show that a CEO resigns when he/she is the locus of the event and the crisis is controllable or when he/she fails to minimize the damage of the original crisis. A CEO experiences a punitive consequence, such as a salary reduction, when someone else associated with the organization is the focal point of the crisis and the crisis is controllable or the crisis causes damages, such as casualties or health problems. A CEO does not incur any punitive consequences when the locus is outside the company, or no damage is caused, or he/she succeeds in minimizing the damage. These factors broaden our understanding of the meaning of CEO resignation and other punitive actions in times of crisis. However, the effects of a CEO's voluntary actions should be studied to obtain a deeper understanding of the consequences.</p>