- 滋賀大学経済学部研究年報 (ISSN:13411608)
- vol.20, pp.41-57, 2013
The objective of this paper is to look at how commercial facilities including franchise chainsand shopping centers turn into a fast-food-like landscape, a concept proposed by Atsushi Miura, and to examine whether it applies to tourist cities that attach great importance to landscape. First, franchise chains, shopping centers and fast-food-like landscape will be discussed in detail, followed by Miura's argument. Then, our findings will be compared to the current situation of Kyoto City. In this paper, two new aspects of a fast-food-like landscape that have not been examined in the academic world will be presented. One is its process and adverse consequences on commercial facilities such as franchise chains and shopping centers. The other is a possibility that land use, commercial facilities and their external appearance as a means of outdoor advertising may lose their functional diversity and change into a fast-food-like landscape from a legal perspective. Furthermore, we chose Kyoto City as a model of a tourist city and analyzed its ordinances.The analysis revealed that the city has been working effectively to prevent the creation of a fast-food-like landscape and the resulting destruction of the city's historic ambience. Italso found that commercial facilities in tourist cities will unlikely turn into a fast-food-likelandscape and that outdoor advertising on those buildings will hardly ever result in a fastfood-like landscape as long as proper regulations are adopted, even though we cannot keep the functions of tourist cities from becoming similar and alike because in essence they are just like any other city.