著者

Hiroto SHOJI Yoshiyuki MANO Yoshio NAKAMURA

出版者

Japan Society of Sports Industry

雑誌

Journal of Japan Society of Sports Industry (ISSN:13430688)

巻号頁・発行日

vol.21, no.2, pp.207-215, 2011 (Released:2011-11-23)

参考文献数

14

被引用文献数

1

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It is important to clarify the impact of competition among J-League clubs on the distance decay parameters of season ticket purchase rate for J-clubs marketing.    The purpose of this study was to examine the relationship between the distance decay parameters of J-league season ticket purchase rate and the other competing clubs when two clubs are located close together, using the distance decay model.    All of the respondents were J-League season ticket holders of four clubs: theYokohama F·Marinos, Shonan Bellmare, Gamba Osaka and Cerezo Osaka. Postal code were collected in 2008 January. Season ticket purchase rate and the distance between each stadium and center of cities were calculated using geographic information system. Through the distance decay model, we estimated the distance decay parameters.    The results of the present study suggested that the season ticket purchase rates of the higher performance clubs are widely distributed (distance decay slope is gentle) , while the season ticket purchase rates of the lower performance clubs are precipitously distributed (distance decay slope is steep) . In conclusion, it is possible that the distance decay parameters of J-League season ticket purchase rates are affected by the existence of other competing when two clubs are located close together.

著者

Hiroto SHOJI Tadashi KURAMOTO Yoshiyuki MANO Yoshio NAKAMURA

出版者

Japan Society of Sports Industry

雑誌

Journal of Japan Society of Sports Industry (ISSN:13430688)

巻号頁・発行日

vol.19, no.2, pp.119-127, 2009 (Released:2009-12-03)

参考文献数

16

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The purpose of this study was to estimate the distance decay parameters of J-League season ticket purchase rate, and to clarify the relationship between the distance decay parameters and population densities/competition of catchment areas. The total number of the sample was 53,727 which came from the season ticket holders of 20 J-League clubs in 2007. The distance and the population were calculated by using Geographic Information System. The findings of the analyses are summarized as follows;    A gradually weakening relationship between J-League season ticket purchase rate and distance from stadium was observed. Also it was shown that the distance factor has an effect on the J-League season ticket purchase rate. The distance decay rate of densely populated area is low (distance decay slope is gentle) , while the distance decay rate of thinly populated area is high (distance decay slope is steep) . The catchment areas of J-league season ticket compete with other clubs′ catchment areas in the densely populated regions. That is to say the spatial demand, which is the distance decay rate of J-League season tickets, is affected by the difference of city size and the existence of other competing clubs.