- 著者
- Hiroto SHOJI Tadashi KURAMOTO Yoshiyuki MANO Yoshio NAKAMURA
- 出版者
- Japan Society of Sports Industry
- 雑誌
- Journal of Japan Society of Sports Industry (ISSN:13430688)
- 巻号頁・発行日
- vol.19, no.2, pp.119-127, 2009 (Released:2009-12-03)
- 参考文献数
- 16
The purpose of this study was to estimate the distance decay parameters of J-League season ticket purchase rate, and to clarify the relationship between the distance decay parameters and population densities/competition of catchment areas. The total number of the sample was 53,727 which came from the season ticket holders of 20 J-League clubs in 2007. The distance and the population were calculated by using Geographic Information System. The findings of the analyses are summarized as follows; A gradually weakening relationship between J-League season ticket purchase rate and distance from stadium was observed. Also it was shown that the distance factor has an effect on the J-League season ticket purchase rate. The distance decay rate of densely populated area is low (distance decay slope is gentle) , while the distance decay rate of thinly populated area is high (distance decay slope is steep) . The catchment areas of J-league season ticket compete with other clubs′ catchment areas in the densely populated regions. That is to say the spatial demand, which is the distance decay rate of J-League season tickets, is affected by the difference of city size and the existence of other competing clubs.