著者

Harumi NAKAGAWA Noriaki KUWAHARA

出版者

Japan Society of Kansei Engineering

雑誌

International Journal of Affective Engineering (ISSN:21875413)

巻号頁・発行日

pp.IJAE-D-20-00016, (Released:2020-09-16)

参考文献数

20

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In this study, we used 6 different fragrances to better understand the tendency of scents to elicit a sense of omotenashi (hospitality) in elderly people. To first understand how elderly people perceive scents associated with feelings of omotenashi we performed an impression evaluation using SD method of 22 adjective pairs. We then analyzed the results taken from a questionnaire survey we conducted on 51 elderly Japanese men and women using a factor analysis, and extracted the factors that represent sensations of scents which produced a sense of omotenashi. Our subsequent examination of the main underlying factors indicated that scents with sensations of freshness, adulthood and pleasure hinted a sense of omotenashi in scents for elderly people. We also noted differences in the way the scent was perceived compared to young people.

著者

Harumi NAKAGAWA Noriaki KUWAHARA

出版者

Japan Society of Kansei Engineering

雑誌

International Symposium on Affective Science and Engineering (ISSN:24335428)

巻号頁・発行日

pp.1-4, 2020 (Released:2020-04-30)

参考文献数

8

被引用文献数

1

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Japan has a hospitality culture called “Omotenashi”. In Japan’s classical literature, there are many songs and stories about fragrances. In addition to burning incense in Buddhism rituals, Japanese created a unique world called “Kodo”. This indicates that the Japanese have a deep history with scents. Regarding the scent of hospitality, it is necessary to consider the preference of the scent when greeting people. In a previous study, we conducted a questionnaire survey of 60 Japanese males and females using 5 different fragrances and 5 different note types and examined the results. In this experiment, we conducted a questionnaire survey of 58 Japanese males and females based on the SD method using 6 different perfumes and 2 different note types. We examined the results in this and the previous study in order to understand preferences for fragrances that conjure a sense of hospitality. We conducted factor analysis and extracted factors representing the feeling of “Omotenashi” from the perfumes. We analyzed the scent of each perfume based on these factors. Moreover, it was suggested that the impressions made by of perfume is different from the note types representing attributes of perfume. From the results of this experiment, as a result of examining the scent factors that bring about a feeling of hospitality, perfumes with a fresh, pleasant and graceful sensation were suggested to be the most effective in bringing about this feeling. In this paper, we reported on our research of fragrances that evoke in “Omotenashi”, or Japanese hospitality. In the future, we will continue to research the sensibilities that perfumes give to people and also propose a unique “perfume method (Kosuido)” for the purpose of researching the design of perfume.