著者

Takao FURUKAWA Mariko NAKAZAWA Chikako MIURA Sakiho KAI Kaoru MORI

出版者

Japan Society of Kansei Engineering

雑誌

International Journal of Affective Engineering (ISSN:21875413)

巻号頁・発行日

pp.IJAE-D-19-00009, (Released:2019-12-13)

参考文献数

17

被引用文献数

2

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To reveal the actual situation of luxury fashion products in the online market, this study sheds light on dynamic pricing observed from the difference between regular and selling prices. Regular price distributions indicated the prestige of luxury fashion brands, with traditional French and Italian brands appearing in a higher rank. Two emerging luxury brands also had a higher social status. This result suggests that the mobility of creative talents allows emerging brands to inherit the brand equity of traditional and prestigious brands. This paper also analyzed dynamic pricing strategy in luxury fashion products by category. The results revealed 67.4% of dresses were discounted with the large markdown ratio even for online luxury fashion stores, however, 69.1% of bags were sold at regular price. A time fluctuation model of product value to interpret the dynamic pricing difference between dresses and bags are also discussed.

著者

Chikako MIURA Sakiho KAI Takao FURUKAWA Kaoru MORI

出版者

Japan Society of Kansei Engineering

雑誌

International Symposium on Affective Science and Engineering (ISSN:24335428)

巻号頁・発行日

pp.1-4, 2020 (Released:2020-04-30)

参考文献数

9

被引用文献数

1

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High quality but low price is a fundamental factor for commodities, however, tangible and intangible added value is the most important factor for luxury products. To pursue added value of luxury fashion brands and products, this paper shed light online platform service dealing with a large amount of products, and aims to reveal the actual situation of the luxury fashion market. The importance of online platform service as a data source is discussed in terms of network externality required for modern services. This paper proposes sales amount analysis and analyzed 308,154 luxury fashion items. The results show availability of category extension in luxury brands to raise the sales. Integrity of high sales amount products is also discussed on brand equity fascinating consumers.