著者

亀井 克之

出版者

関西大学総合情報学部

雑誌

情報研究 : 関西大学総合情報学部紀要 (ISSN:1341156X)

巻号頁・発行日

vol.2, pp.1-17, 1995-10-30

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In Europe, bancassurance, sales of insurance products through bank branch networks as a channel of distribution, have been increasing since the 1980s. Presently in France, more than fifty percent of life insurance products are sold at the bank branch networks by the bank-owned insurance subsidiaries. From the beginning of the 1990s, French banks began to enter the non-life market. However, they still don't show the same degree of competitiveness as they show with sales of life insurance products. The banking system differs a lot from a non-life insurance business. It is necessary for banks to set up a customer-oriented service including the treatment of accident and claim adjustments. Otherwise their strategy to enter non-life market would be unsuccessful. This is what we have deduced from an observation of the bancassurance in non-life markets in France.