1 0 0 0 OA ファッションの情動性が人間の心理生理に与える影響
Fashion brings pleasure to people and provokes strong emotions in them. It is difficult to reveal any physiological effects that fashion may have on the human body. These days, methods which objectively measure the effects of stimulation on the physiological activity of the human body have been developed. In this study we evaluate how fashion affects the psychological and physiological activity of the human body and attempt to measure the effects that wearing clothes or looking at fashionable clothes have on this activity. For this, we conducted four different types of research. First, we invited experts in the psychological and physiological research fields to give lectures. It became clear through their lectures that psychological surveys related to fashion and self- conception, and multiple physiological indices of stress tests were important. Second, we reviewed psychological research about fashion in journals and reports over the past 30 years and lectures given by researchers. Although much research had been done, we found that the types of people used for the research were limited, and questionnaires were not uniform. It became clear that it is important to clarify the physiological variability that fashion has on depressed subjects and to learn more about the psychological effects of fashion on various types of people. We also learned that using multiple physiological indicators for stress experiments is important, and that psychological research focusing on the impressions that fashion forms and the relationship between self-concept and fashion are needed.Third, we extracted questions about fashion consciousness, pleasantness and stress from literature over the last 30 years and considered their psychological effects. From these, a questionnaire was compiled. Finally, we conducted several psychological tests and wearing tests using physiological markers to clarify how fashion affects the human body. We found that when people wear their favorite clothes, stress caused by anxiety decreases, the parasympathetic nervous system is activated, and salivary sIgA concentration increases. Other experiments showed that salivary alpha amylase activity increases due to stress caused by wearing thongs, panniers or other minimal coverings. It was suggested that people’s level of emotion can be determined by measuring psychological and physiological markers