著者

北見 幸一

出版者

北海道大学大学院国際広報メディア・観光学院 = Graduate School of International Media, Communication, and Tourism Studies, Hokkaido University

雑誌

国際広報メディア・観光学ジャーナル

巻号頁・発行日

vol.12, pp.101-112, 2011-03-22

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This paper aims to discuss the optimal nature of corporate websites for B2B (Business to Business) marketing. One of the purposes of this study is to suggest further opportunities for research from an internet survey of people working in B2B companies. This study shows that B2B corporate websites are to be valued not only at the awareness stage, but also at the exploration stage. Moreover, it is necessary for B2B corporate websites to have not only detailed information on products and services, but also information on management strategies (information on corporate strategy, IR, CSR etc.). It is suggests that a balance is needed between both types of information in B2B corporate websites.