- 専修ネットワーク&インフォメーション = Network and Information (ISSN:13471449)
- vol.23, pp.23-35, 2015-03-10
In recent years, the volume of Japanese Bonsai exports has increased because of the "Bonsai boom" in foreign countries. Bonsai is one of Japan's cultural traditions, and there are several high-grade Bonsai brands in Japan. Though, Japanese bonsai have spread globally and become well known by their Japanese nomenclature. More recently, Bonsai culture has begun to lay down roots in many countries. However, the ancient bonsai culture and industry today in Japan is at a crossroads due to various problems. Most notably, there are problems such as the aging of bonsai growers, a lack of successors, and a sluggish domestic demand. In this paper, the authors investigate the Bonsai boom abroad and the domestic problems within the bonsai industry, concluding by proposing two bonsai distribution processes for the purpose of promoting of Japan bonsai worldwide.