Background:The impact of promotional tweets from the official journal account (forCirculation JournalandCirculation Reports) on article viewership has not been thoroughly evaluated.Methods and Results:We retrospectively collected journal viewership data forCirculation JournalandCirculation Reportsfrom March 2021 to August 2021. We compared viewership between articles with (n=15) and without (n=250) tweets. After 1 : 4 propensity score matching (15 tweeted articles and 60 non-tweeted matched controls), journal viewership metrics within 7 days of the tweeting date (and the hypothetical tweeting date), was larger in tweeted articles than non-tweeted articles (median [interquartile range] Abstract page views 89 [60–104] vs. 18 [8–41]).Conclusions:This pilot study suggests a positive relationship between journal-posted promotional tweets and article viewership.
我々のパイロット研究によれば、Twitter投稿により、論文閲覧数は情報する可能性があり、その効果は特に投稿当日に顕著です
By 水野篤 @atmizu
https://t.co/Z4BHhhHGvF
#circ_j https://t.co/FtKziUTfye
Our pilot study suggests a positive relationship between journal-posted promotional tweets and article viewership.
By A.Mizuno @atmizu
https://t.co/A930hIKpAA
#circ_j https://t.co/9D2xdtnMrj