著者
宮代 こずゑ 原田 悦子
出版者
日本認知科学会
雑誌
認知科学 (ISSN:13417924)
巻号頁・発行日
vol.23, no.2, pp.118-134, 2016-06-01 (Released:2016-12-01)
参考文献数
50

To demonstrate the effects of harmonization between a word’s semantics and its typographies on human language word processing, we conducted a series of priming ex-periments using a word-fragment completion task. In the learning phase of experiment 1, words were presented visually as typography was manipulated to be either har-monized or anti-harmonized with a word’s semantics. The results indicated that the visual processing of a word was facilitated when the semantics of the word were harmo-nized with its typographies, compared with instances where they were anti-harmonized,which was observed as a result of decreased phonetic priming. In experiment 2, it was demonstrated that priming was decreased by harmonized typographies, but this decline was canceled by presented speech sounds compared with the results of experiment 1 although neutral speech sound recordings of words were presented with letters visually presented as words. In experiment 3, the harmonization was manipulated using not only letters but also speech sounds that were manipulated to be harmonized or anti-harmonized. The results showed that the processing of letters was interfered with by those harmonized speech sounds. These results imply that greater processing resources were used for the sensory modality that was manipulated its harmonization.

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@ogawaissui 文字に限った現象ではないようですすが、「プライミング効果」が当てはまりそうです。 ▼語義と視覚表現の意味の一致が単語処理に及ぼす影響:プライミング効果による検討 https://t.co/aWDT6ZuUII
重版出来10集読了。フォント(書体)の話が面白かった! そういえば、大学院生の時、原田先生の所の院生さんが書体の認知心理学を研究しているとを思い出しました。 https://t.co/CvcjE59aNm

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