著者

伊藤 嘉浩 野田 英雄

出版者

日本情報経営学会

雑誌

日本情報経営学会誌 (ISSN:18822614)

巻号頁・発行日

vol.38, no.3, pp.104-109, 2018 (Released:2020-09-23)

参考文献数

11

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This study aimed to understand the structure of Pokémon GO’s business model, focusing on the associated sponsored location program. Using our model based on mixed bundling theory, we are able to show the price conditions for increasing profits for the Pokémon GO provider and its affiliates.