著者

遠藤 薫

出版者

横断型基幹科学技術研究団体連合(横幹連合)

雑誌

横幹連合コンファレンス予稿集 第3回横幹連合コンファレンス

巻号頁・発行日

pp.72, 2009 (Released:2010-04-05)

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This paper makes clear differences between the fads in former times and the internet fads mediated by social media today. Then, it points out that various fads or collective effervescences have been triggers of big social changes, or rather the triggers of social formation. Finally, it discusses that in today's world, which can be called as "inter-media" society because multi-layered media including social media are embedded, collective effervescences are easy to be caused.