- 横幹連合コンファレンス予稿集 第3回横幹連合コンファレンス
- pp.72, 2009 (Released:2010-04-05)
This paper makes clear differences between the fads in former times and the internet
fads mediated by social media today. Then, it points out that various fads or collective effervescences
have been triggers of big social changes, or rather the triggers of social formation. Finally, it
discusses that in today's world, which can be called as "inter-media" society because multi-layered
media including social media are embedded, collective effervescences are easy to be caused.