著者

上谷 香陽

出版者

日本マス・コミュニケーション学会

雑誌

マス・コミュニケーション研究 (ISSN:13411306)

巻号頁・発行日

no.49, pp.96-109, 232, 1996-07-31

---

The purpose of this paper is to explicate the activities that audience actually achieve in watching TV. In so doing, I would like to offer a new perspective for the study of mass communications. First, I reconsider the "text-reader" framework by which interpretive activities of audience have been studied. Second, by reference to research by D.Smith, I try to review this subject-object dichotomy. And last, I demonstrate how TV program-watching is actually organized as categorization practices. In conclusion, TV program watching is language-use activity or social activity.