著者

森田 克徳

出版者

静岡県立大学

雑誌

経営と情報 : 静岡県立大学・経営情報学部/学報 (ISSN:09188215)

巻号頁・発行日

vol.19, no.2, pp.33-44, 2007-03-20

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This paper clarifies details and corporate principles of the establishment of Nissin Food Products by Momofuku Ando. And, the development of "Chicken ramen" is discussed with the construction of the sales route. In addition, the factor that the achievement descends though "Chicken ramen" is possessed is examined, and details of development and the demand creation of the product development and the sales route of "Cupnoodle" are examined.