7 0 0 0 OA 日清食品にみる「チキンラーメン」および「カップヌードル」の製品開発と販売促進策の展開
- 著者
- 森田 克徳
- 出版者
- 静岡県立大学
- 雑誌
- 経営と情報 : 静岡県立大学・経営情報学部/学報 (ISSN:09188215)
- 巻号頁・発行日
- vol.19, no.2, pp.33-44, 2007-03-20
This paper clarifies details and corporate principles of the establishment of Nissin Food Products by Momofuku Ando. And, the development of "Chicken ramen" is discussed with the construction of the sales route. In addition, the factor that the achievement descends though "Chicken ramen" is possessed is examined, and details of development and the demand creation of the product development and the sales route of "Cupnoodle" are examined.
3 0 0 0 IR わが国ビール産業の黎明と大日本麦酒の成立
- 著者
- 森田 克徳
- 出版者
- 静岡県立大学経営情報学部
- 雑誌
- 経営と情報 (ISSN:09188215)
- 巻号頁・発行日
- vol.13, no.2, pp.17-29, 2001-03
Main two point problems of this paper exist. The first is to clarify the details concerning the dawn of Japanese beer industry since the beginning of 1870's. And secondarily, the process in which Dainipon beer company is established is clarified by joining three companies of the Sapporo beer company, Nipon beer company, and Osaka beer company in 1906.
2 0 0 0 OA わが国ビール産業の黎明と大日本麦酒の成立
- 著者
- 森田 克徳
- 出版者
- 静岡県立大学経営情報学部
- 雑誌
- 経営と情報 : 静岡県立大学・経営情報学部/学報 (ISSN:09188215)
- 巻号頁・発行日
- vol.13, no.2, pp.17-29, 2001-03-01
Main two point problems of this paper exist. The first is to clarify the details concerning the dawn of Japanese beer industry since the beginning of 1870's. And secondarily, the process in which Dainipon beer company is established is clarified by joining three companies of the Sapporo beer company, Nipon beer company, and Osaka beer company in 1906.
- 著者
- 森田 克徳
- 出版者
- 経営史学会
- 雑誌
- 経営史学 (ISSN:03869113)
- 巻号頁・発行日
- vol.31, no.2, pp.65-95, 1996-07-30 (Released:2009-11-06)
1 0 0 0 OA マーケティングのパイオニア : 森永太一郎と鈴木三郎助
- 著者
- 森田 克徳
- 出版者
- 静岡県立大学
- 雑誌
- 経営と情報 : 静岡県立大学・経営情報学部/学報 (ISSN:09188215)
- 巻号頁・発行日
- vol.10, no.2, pp.41-54, 1998-06-30
This paper attempts to clarify the business activities of Taichiro Morinaga and Saburosuke Suzuki, especially of marketing. The former is the founder of Morinagaseika which was inagurated in 1899, and the latter is the founder of Ajinomoto established in 1908. Morinagaseika is a first-mover in the confectionery industory in Japan and Ajinomoto in the seasoning industory too.