著者

田原 潤一 後藤 春彦 佐久間 康富

出版者

一般社団法人日本建築学会

雑誌

日本建築学会計画系論文集 = Transactions of AIJ. Journal of architecture, planning and environmental engineering (ISSN:13404210)

巻号頁・発行日

no.625, pp.565-572, 2008-03-30

参考文献数

12

被引用文献数

1

---

In these days, local special product branding is watched with keen interest as a effective method for activating the reigons economicaly and mentaly. But it has just started, so there are a few researches and arrenged information. It is nessecery to research for the actual condition and the influence of branding.<br>At first I extracted the marine products that are registered a trade mark and put informations in order. Secondly, I clarified the influece of local special product branding for the regional economy and the residense attitude in case of Anori-fugu. The result is 1) adding product value, 2) increasing visitor, 3) producing resident's affection and pride for the region.